We blend creative, strategy, and production to help brands create massive impact.
Enjoy my Japan
Japan was 20th on the consideration list for international visitors to travel. Our task was to create a global campaign with the goal of welcoming 60 million visitors to Japan annually by 2030.
Showcasing the unique experiences only Japan can provide, our idea was to convey Japan has something for everyone.
A truly global campaign translated into many languages, we inspired a new generation of explorers.
The results were massive, with Japan now the world’s number one most sought after destination for travel.
PHOTOGRAPHY MEDIA LIBRARY
Along with the TVC, web videos and social media videos we also created a comprehensive media covering various tourism destinations, attractions and activities across the country.
National Parks of Japan
Our task was to help Japan’s Ministry of the Environment promote 12 of the country’s most stunning National Parks to a global audience
We produced a cinematic film series for each park, supported by social cutdowns for global distribution across YouTube, Instagram, and Facebook.
PHOTOGRAPHY MEDIA LIBRARY
A curated photo library for each park gave the Ministry and partners a powerful visual toolkit to promote sustainable, nature-based travel.
Koyasan
We partnered with Wakayama Prefecture to promote the UNESCO World Heritage site of Koyasan—one of Japan’s most sacred destinations and the heart of Shingon Buddhism.
At the centre of the campaign was a cinematic promotional video capturing the spiritual atmosphere of Koyasan, from ancient cedar-lined paths and centuries-old temples to the rituals of monastic life. Supporting social media video were crafted to reach international audiences across platforms, offering a glimpse into the unique experience Koyasan offers to visitors.
BBC | Japan's heart and Spirit
We partnered with the Tokyo Convention & Visitors Bureau and Wakayama Prefecture to share Japan’s cultural and spiritual heritage with a global audience.
Working with the BBC, we captured original photography to accompany a series of articles and travel itineraries for the Japan’s Heart and Spirit campaign, highlighting the contrast and connection between vibrant Tokyo and the serene beauty of Wakayama. From sacred trails and tranquil temples to rooftop city views and hidden gardens, each story invited deeper exploration.
The result: a storytelling-led campaign that positioned Tokyo and Wakayama as complementary gateways to the soul of Japan.
Charles & Keith
Working with global fashion brand CHARLES & KEITH we produced this video to promote the launch of their Tokyo flagship store, designed in collaboration with David Chipperfield Architects.
The film highlights the store’s architecture, materials, and modern elegance within Tokyo’s dynamic cityscape.
MICROSOFT
As the world pushes more towards sustainable practices, we showcased how the unlikely partnership between data, farmers and Microsoft AI can create a better future for food security and our planet.
See you in Saitama
We worked with Saitama Tourism to create See You in Saitama—a video campaign aimed at encouraging inbound travelers to venture just beyond Tokyo and discover everything the region has to offer.
The films showcased Saitama’s rich mix of nature, food, and culture. From river cruises and mountain hikes to traditional crafts, temples, and local cuisine and all within easy reach of the city.
Designed for a global audience, the content was distributed across digital platforms and social media, positioning Saitama as a perfect day-trip or overnight escape for those looking to go deeper than Tokyo.